Bundle
Glossary
Business phone glossary
Our glossary explains basic terms and abbreviations relating to mobile working, the use of smartphones and tablets in the corporate environment (Enterprise Mobility) and security aspects in the use of mobile devices.
Bundle
Bundle
Combined offer consisting of a mobile device and a mobile rate plan
A bundle is a combined offer consisting of a subsidized mobile device and a mobile rate plan.
Bundles often suggest to customers a price advantage that does not actually exist, for example, by setting the additional payment for a smartphone or tablet at a very low level, but remonetizing it through a disguised or non-transparent increase in the rate.
The counterpart to the bundle is a SIM-only rate that does not include subsidized hardware.