Employer branding

Glossary

Business phone glossary

Our glossary explains basic terms and abbreviations relating to mobile working, the use of smartphones and tablets in the corporate environment (Enterprise Mobility) and security aspects in the use of mobile devices.

E

Employer branding

Building an employer’s reputation

Employer branding refers to strategic and operational measures for building an employer brand. The aim is to position a company as an attractive employer.

Employer branding enables companies to stand out from the competition and gain an advantage in the competition for recruiting skilled workers (“war for talents”).

Widespread measures for successful employer branding include salary structure and flexible working hours as well as corporate benefits such as a company cell phone as part of a COPE award.