Bang & Olufsen, the Danish luxury consumer electronics company, seamlessly merges cutting-edge audio technology with iconic design. With a strong commitment to sustainability, the brand ensures their products contribute to a better future. The stylish designs are made to last. We visited Bang & Olufsen in their Struer headquarters in Denmark to talk about sustainability and cradle-to-cradle concepts.
The brand prioritizes responsible sourcing of materials, reducing waste, and minimizing environmental impact. They strive to create products that have long lives, encouraging repair and modular-upgradeability, as opposed to ever-changing redesigns, year on year, causing compatibility issues.
Circular economy and cradle-to-cradle products
We sat down to talk to Mads Kogsgaard Hansen, Senior Global Product Manager at Bang & Olufsen, to get his insights on the circular economy and cradle-to-cradle products. The thoughts he shared were honest about the state of the sector regarding the environment:
“We are creating increasing amounts of waste,” Mads told us, giving a perspective on consumer electronics in general.
“We’re using a lot of materials in the industry and we’re using a lot of energy. We are part of that problem. We are very careful about talking about sustainable consumer electronics… because that doesn’t exist.”
Mads Kogsgaard Hansen
But Mads remains optimistic for the potential for things to change: “I think the new thing that we would really like to do now is to start to become part of the solution as well. The best we can do right now is to design for longevity.”
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This is circular economy thinking that Everphone’s Device as a Service (DaaS) model also embraces. We are committed to refurbishing or recycling all of our returned handsets, and encouraging end-users to use their devices both at work and in private.
