Our glossary explains basic terms and abbreviations relating to mobile working, the use of smartphones and tablets in the corporate environment (Enterprise Mobility) and security aspects in the use of mobile devices.
Mobile Application Management (MAM)
Administration of mobile apps on company devices
Mobile Application Management (MAM) is the enterprise-wide management and deployment of applications (apps) on mobile devices. Mobile Application Management is usually abbreviated to MAM.
On the one hand, central administration is intended to positively shape usability and user experience; on the other hand, MAM also serves to implement security guidelines (mobile security), protect corporate data and protect users’ personal data.